One of the alluring characteristics of binary options is that they are available to everyone, and not just traders with significant funds. Most brokers require a minimum deposit of $200, which is quite low compared to other types of financial services available on the market. One would think that those $200 will simply multiply as they progress as traders, but they would be wrong.
The FBI estimates that the scammers steal $10 billion annually worldwide. The use of the names of famous and respectable people such as Richard Branson to encourage people to buy fake "investments" is frequent and increasing. Articles published in the Times of Israel newspaper explain the fraud in detail, using the experience of former insiders such as a job-seeker recruited by a fake binary options broker, who was told to "leave [his] conscience at the door". Following an investigation by the Times of Israel, Israel's cabinet approved a ban on sale of binary options in June 2017, and a law banning the products was approved by the Knesset in October 2017.