The binary options trader buys a call when bullish on a stock, index, commodity or currency pair, or a put on those instruments when bearish. For a call to make money, the market must trade above the strike price at the expiration time. For a put to make money, the market must trade below the strike price at the expiration time. The strike price, expiration date, payout and risk are disclosed by the broker when the trade is first established. For most high-low binary options traded outside the U.S., the strike price is the current price or rate of the underlying financial product. Therefore, the trader is wagering whether the price on the expiration date will be higher or lower than the current price. (For more, see What is the history of binary options?)
The biggest advantage of binary options trading is the opportunity to achieve a high return rate with each successful trade. The majority of brokers offer a profit of up to 89%. Early returns are also one of the main reasons to start with this type of trading. There are many trading patterns on the internet which may help you increase your chance of profit.
Binary options brokers in the United States are only allowed to operate as an exchange house. This means that binary options contracts are between a buyer and a seller, not between a buyer and the broker. The brokers act as the middleman between the buyer and the seller. In return, the buyer and seller pay commissions to the broker for his service.
Binary options trading is not a game, a gamble or just a lovely waste of time. Real money is invested and traders can lose it, so there is no reason to believe the luck is on your side every step of the way. Understand what you are getting into, read Terms and Conditions and try to approach binary trading as you would any other form of investment. There are traders who are successful, and those who aren’t, and understanding how binary trading really works can make or break your budget.
Binary option trading on margin involves high risk, and is not suitable for all investors. As a leveraged product losses are able to exceed initial deposits and capital is at risk. Before deciding to trade binary options or any other financial instrument you should carefully consider your investment objectives, level of experience, and risk appetite.

Even if binary options trading sounds simple, don’t be deceived as it is still the type of trading. Many users think there is nothing more to it than registering, making a deposit and placing trades, but a good plan takes responsible trader a long way. Planning is, along with education, one of the most important segments of binary options industry. Be sure to make a plan about how much, when and where to invest the money. Include some risk management strategies, and always count on possible losses. Traders must be ready to revise their plan if they see it is not working for them and losses are simply too high. Traders with more advanced accounts are sometimes assigned a personal advisor who can help them in making a better investment plan.
In this case, the $672.10 price of the Google stock asset is referred to as the strike price. Now that you had predicted that the price will rise, this is a ‘call’ trade. The $700 that you earned above the invested amount is the payoff; hence your profit for this trade. In some cases, some binary options brokers will offer a rebate amount. This is the amount that the broker will reimburse to you if you lose the trade. In this example, the rebate is set at 10 percent; hence is $100. However, you need to understand that not all binary options brokers offer a rebate for their traders.
Binary options are often considered a form of gambling rather than investment because of their negative cumulative payout (the brokers have an edge over the investor) and because they are advertised as requiring little or no knowledge of the markets. Gordon Pape, writing in Forbes.com in 2010, called binary options websites "gambling sites, pure and simple", and said "this sort of thing can quickly become addictive... no one, no matter how knowledgeable, can consistently predict what a stock or commodity will do within a short time frame".[23]
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