Until that happens, they seem to be doing great business. A Google search for binary option Web sites produced 870,000 hits with promotions like "earn up to 75 per cent every hour" and "81 per cent profit in one hour or less, trade all major markets". You can buy these options, which are also known as all-or-nothing options, digital options, or Fixed Return Options (FROs), on stocks, commodities, indexes, foreign exchange, and other derivatives.

Probably one of binary options’ most desired advantages that attract many traders is its simplicity. It has a simple premise that gives you only two (thus, the term “binary”) options and outcomes. Based on your informed guess as per various factors and patterns, you’ll choose and make a prediction on the asset’s movement if it will be true at a specific point in time. It’s a straightforward “yes or no” proposition where you’ll get a fixed percentage of your investment if you’re successful or none if you’re unsuccessful. That’s why it’s also called an asset-or-nothing option.
Trading Binary Options boils down to simply choosing if an asset will finish higher or lower than when the trade started. You must decide whether to choose PUT or Call. How do you decide? We have included some helpful binary options tips that will help you make that all important decision. While these tips are not a guarantee of instant success they will help you fine tune your trading skills and highlight some of the common pit falls.

In fact, some binary options Internet-based trading platforms may overstate the average return on investment by advertising a higher average return on investment than a customer should expect given the payout structure. For instance, in the example above, assuming a 50/50 chance of winning, the payout structure has been designed in such a way that the expected return on investment is actually negative, resulting in a net loss to the customer. This is because the consequence if the option expires out of the money (approximately a 100% loss) significantly outweighs the payout if the option expires in the money (approximately a 50% gain). In other words, in the example above, an investor could expect, on average, to lose money.

Let’s compare with Forex trading. One of the key component is the Risk Management. Which is how many are you ready to loose for each trade. If you structure well your approach you would never go to any trade were you plan to have a ratio less than 1:1. Meaning you can loose 100$ if your target is to reach at least 100$ positive. Often you are more looking for 1:2 or 1:3. You can decide your return.
Binary options are often considered a form of gambling rather than investment because of their negative cumulative payout (the brokers have an edge over the investor) and because they are advertised as requiring little or no knowledge of the markets. Gordon Pape, writing in Forbes.com in 2010, called binary options websites "gambling sites, pure and simple", and said "this sort of thing can quickly become addictive... no one, no matter how knowledgeable, can consistently predict what a stock or commodity will do within a short time frame".[23]
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